At the core of its new marketing effort, Hanes will bring to life its new tagline, “Look Who We’ve Got Our Hanes On Now,” with new television commercials featuring funnyman Damon Wayans, award-winning actress Marisa Tomei and everyone’s favorite Friend, Matthew Perry, who partners with Michael Jordan in the new series.

Set to the beat of fun, energetic music, the spots feature a very funny Damon Wayans in the midst of his daily shaving ritual, a playful and flirtatious Marisa Tomei having fun around the home and showing her strong sense of style in colorful Hanes casualwear, and a competitive Michael Jordan and Matthew Perry dueling it out in a game of pool. Created by The Martin Agency, each spot captures each celebrity’s personality - comfortable with themselves and their Hanes.

“The new ad campaign definitely shows a new look and feel for Hanes, and how the clothes fit everyone’s individual style from the inside out,” said Michael Jordan. “Hanes has been a part of my own personal style for a long time. In these new ads, you’ll see other celebrities having fun and proudly showing off their Hanes too. That’s what it’s all about.”

Magazine ads launch in July. To complement the new advertising, Hanes is launching new packaging, which premiers this spring for its women’s line. The entire campaign will run throughout 2005.

Hanes.com